We choose to go to the Moon in
this decade and do the other things, not because they are easy, but because
they are hard; because that goal will serve to organize and measure the best of
our energies and skills; because that challenge is one that we are willing to
accept, one we are unwilling to postpone, and one which we intend to win ...
It is for these reasons that I regard the decision last year to shift our efforts in space from low to high gear as among the most important decisions that will be made during my incumbency in the office of the Presidency. - JFK, 1962
John F. Kennedy